Category Archives: needs

You Can’t Always Get What You Want

So sang Mick Jagger, though it appeared at the time that he was getting just about everything that he wanted. But he was right. The rest of us usually have to settle for less. And this frustration is a key aspect of conflict. We want, perhaps even need something but we cannot get it.

Think about this for a second. The more that you believe you need something, the more frustrated you get by being denied, right? So if you have never seen a car, you won’t crave a sports car. You might crave a beautiful horse instead. But once you are exposed to the storyline of what cars symbolize — stuff like freedom, status and so on — can you blame people for starting to believe that they need one?

Of course not. And this is the starting point of conflict. Notice how it can be created, used and overcome. Interesting!

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